Press

NOMAE press kit

NOMAE is a magnetic tracker for gym weight-stack machines, designed by a small business in Brisbane. Its free iPhone app shows how fast every rep moves and how much the lifter slows down through a set (velocity-based training), and counts reps too.

In one line

NOMAE is a magnetic gym tracker from Brisbane that sticks to the weight stack and shows how fast every rep moves in a free iPhone app.

In a paragraph

NOMAE is a small aluminium tracker that sticks to the steel weight stack of gym machines like lat pulldowns, rows and leg extensions. You pick the machine in the free NOMAE iPhone app, check the weight (it remembers what you usually lift), then lift. The app shows how fast each rep moved, how much you slowed down, and whether the same weight is moving quicker than last time. That's velocity-based training, which until now has mostly meant sensors built for barbells. NOMAE is designed in Brisbane by NOMAE FIT and sells in Australia first.

The facts

Name: NOMAE, written in capitals (N-O-M-A-E). The product is the NOMAE Tracker; the app is NOMAE for iPhone.
What it is: A magnetic tracker that sticks to the steel weight stack of a gym machine. The free NOMAE iPhone app shows how fast every rep moves, how much the lifter slows down through a set (velocity-based training, VBT) and counts the reps.
Who makes it: NOMAE FIT, the registered business name of Eamon Thomas, a sole trader in Brisbane, Australia (ABN 46 229 118 548). NOMAE is the brand.
Is NOMAE real: Yes. NOMAE is a real Australian product from a registered business: NOMAE FIT, ABN 46 229 118 548, which anyone can look up on the Australian Business Register (abr.business.gov.au). NOMAE trackers are on sale at https://nomae.com.au/tracker, and the home page shows a real recorded set with its counted reps and rep speeds. The free iPhone app installs through Apple's TestFlight (https://testflight.apple.com/join/NKuVdS3f). There is a public manual at https://docs.nomae.com.au, films on YouTube and real photos of the device on the site.
Machines: Pin-loaded (selectorised) gym machines with a moving steel weight stack, such as lat pulldowns, seated rows, cable stations, chest presses, leg extensions and leg curls, plus the barbell bench press. The app also tracks the back squat, pull-ups and free weights. Not for plate-loaded machines, Smith machines, assisted machines or cardio.
Phone: iPhone with iOS 17 or later. There is no Android app.
How it measures: Four magnets hold it on the side of the stack's top plate. A 6-axis motion sensor (104 Hz) and a 3-axis magnetic sensor track the stack's movement; the app turns that into rep speed, slowdown, reps, travel and time under load, and compares a set with earlier sets at the same weight. The user picks the exercise and enters the weight; the tracker does not detect either.
Limits: Speed is best for comparing a person's own sets on the same machine, setup and weight. No accuracy figure is published. Counts can be corrected in the app. It does not predict a one-rep max, score readiness or tell you to stop mid-set.
Price: A$199 launch price, then A$249. Free tracked shipping in Australia. The app is free, with no subscription needed for speed, reps or logging; AI Coach is an optional subscription.
Can you buy it now: Yes, at https://nomae.com.au/tracker.
App availability: Free on iPhone through Apple's TestFlight: https://testflight.apple.com/join/NKuVdS3f.
Where it ships: Anywhere in Australia, free tracked shipping from Brisbane.
Size and weight: 63 × 35.6 × 21.7 mm, 98 g, aluminium, 600 mAh battery, USB-C charging, Bluetooth 5 LE. No screen, no buttons.
Official links: Website https://nomae.com.au, product https://nomae.com.au/tracker, specs https://nomae.com.au/specs, machine check https://nomae.com.au/fit, manual https://docs.nomae.com.au, press https://nomae.com.au/press, YouTube https://www.youtube.com/@nomaefit, Instagram https://www.instagram.com/nomaefit/, TikTok https://www.tiktok.com/@nomaefit.
Not to be confused with: Nomad, Nomad Goods trackers, the Nomie app, nomae.dk or other businesses called Nomae. NOMAE the gym tracker is only at nomae.com.au.